Fontware helps CCSS to open the dialogue and close the sale with a range of high-quality marketing materials, communications and support services >>
What part do brochures, events and online marketing play in a customer’s purchase decision? Put quality products in the hands of a good sales professional and you’re a long way towards securing a contract. But opening the dialogue and closing the sale is much easier when customers are engaged with a high-quality communications campaign and marketing materials that match your professional standards and support the hard work that you and your team put into the sales process.
This is particularly true with high-value, multi-faceted purchasing decisions. When you’re recommending a package of hardware and support services, customers appreciate clearly presented technical detail and system benefits to help ‘sell’ the solution internally and secure budget.
In the first place, professional marketing campaigns can help you to generate leads and land appointments, while leave-behind literature and follow-up emails help to reinforce the sales effort. Clear and continual communication can unlock additional sales opportunities, increasing order values and securing valuable long-term relationships, with huge potential for incremental business, contract renewal and referrals.
Your free marketing resources
For Xerox CCSS of any size, additional marketing support can be welcome, especially in tough trading conditions. Responding to discussions with CCSS, Fontware has launched a completely free marketing service to support promotion of the Fontware portfolio and secure opportunities for Xerox hardware.
Building on your ideas and customer expertise, we can work together to create an integrated marketing strategy that drives awareness and delivers sales. Our team can help you with the design, content and fulfilment of your marketing, including literature, e-mail campaigns, webinars, websites, customer surveys and events.
Having the latest marketing materials to send to your customers is a vital but often time-consuming job. To make life easier, we simply convert Fontware product literature to match your existing brochure format and corporate branding, and insert your contact details. This ensures that you maintain a professional presence and keep customers up-to-date. In fact we can help with the design and production of almost any print or PDF items, including direct mail, flyers and data sheets.
E-mail marketing is a quick and cost-effective way to reach customers and a powerful sales tool. With well-targeted, timely and relevant e-shots, you can increase website traffic, develop customer relationships and help generate orders.
We have pre-packaged e-shots ready to send, or we can help design content to your specification and to match your corporate branding. You then either use your own e-mailing software or utilise our feature-rich distribution system, with your own secure login to upload customer data. You can access reports to see who opened your e-mail and what they were interested in, allowing you to make a tailored follow-up with another e-mail or a phone call.
Using our web-conferencing technology, we can help you host your own webinars, allowing you to communicate and connect with customers and prospects from the convenience of their own office. Webinars enable you to develop a programme of tailored presentations and dialogues without the expense and logistics of physical gatherings.
If you would like to feature Fontware products on your website but can’t easily add or edit content, we can create mini-sites that are designed to look like your original website, pre-loaded with our current solutions. We can also set up links between each site, helping to maximise web traffic and cross-promote your services.
Online customer surveys
We have a very wide range of products, and can help you find out which ones are right for each of your customers. Using our online surveys, you can quickly determine customers’ requirements and which of our solutions will be of most interest to them. With valuable customer insights, you can optimise your online marketing activities and help drive sales.
For CCSS attending exhibitions or shows, Fontware can provide banner stands, using standard or bespoke designs,and a range of printed brochures, flyers and other literature. If you need additional expertise on your stand, our consultants would also be happy to attend events and talk about Fontware solutions.
How can we help?
Talk to us about your needs and we’ll put together an integrated package of free marketing resources, tailored to meet your needs – and those of your customers. Contact our marketing department by calling +44 (0) 1489 505075 or emailing firstname.lastname@example.org